Introduction

Helping Small and Medium-Sized Businesses Grow

Udaan is one of India’s largest B2B e-commerce trade platforms founded by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta.

Designed for small & medium-sized businesses, Udaan aims to transform how selling happens online. Its low-cost models and unique technology have helped smaller manufacturers buy and sell at subsidized costs.

The company is spread across 900+ cities with a network of 3 million registered users and 30k+ sellers. They function in lifestyle, electronics, home & kitchen, staples, fruits and vegetables, FMCG, pharma, toys, and general merchandise.

Challenges

The Need For Data Accuracy & In-depth Reporting

Conducting surveys is the best way to collect valuable candid feedback from your users. But with a growing data accuracy and reporting issue in the market, trust becomes essential for outsourcing.

• Reporting & Analytics

  Previous outsourcing companies Udaan worked with were unable to provide actionable insights, report in-depth analytics, and capture data accurately.

• Quality Monitoring

  Udaan wanted high-quality, trained telecallers who are monitored constantly to ensure script compliance and smooth data capture.

• One-Time Project

  Hiring, training, and managing agents for a large-scale, one-time survey project was not feasible.

• Trustworthy Team

  Finding an outsourcing team with which they could trust their campaign — sticking to go-live dates, ensuring daily updates, quality checks, etc.

Solution

Finding a Reliable Outsourcing Partner

‍SquadStack helped Udaan by deploying a team of on-demand telecallers and ran 7 campaigns to capture vendor feedback.

Without the hassles of hiring, training, and managing an entirely new team, Udaan reached 29k+ vendors on its platform to conduct surveys.

• High-Quality Analytics & Data Transparency

  SquadStack’s best-in-class analytics dashboard provided accurate in-depth reporting and 100% call recording. This gave Udaan complete visibility and control over its campaigns.

• Voice of Customer (VOC)

  SquadStack provided accurate data and insights that helped drive better business decisions. Our VOC offering uses A.I. to mine through mountains of data and produces the best insights that can help improve conversions, customer satisfaction, marketing strategy, and overall product experience.

• High-Quality Telecallers

  SquadStacks’ telecalling team is highly screened and vetted. They go through a multi-step training program and are CEFR certified.

• Data Security

  With enterprise-grade data security and encryption at every layer, SquadStack ensured that all lead and survey information was private and safe.