MoneyView is a fintech company that provides personal lending services to people who need quick and flexible financing options. Borrowers can easily apply for loans through their app, get instant approval and receive the funds directly into their bank accounts.

The company offers competitive interest rates, flexible repayment options, and a user-friendly interface that makes the borrowing process hassle-free. Their fully personalized solutions allow their customers to avail personal loans from anywhere between ₹5K to ₹5L.

It was one of the first fintech companies to adopt digital transformation, which helped increase their profitability. Despite operating in a heavily regulated industry, they have successfully navigated the ups and downs, including the challenges posed by the COVID-19 pandemic.

In an interview with SquadStack, Manoj Kumar Dronadula (Product, Growth, and Partnerships, MoneyView) shared his experience of working with an outsourcing partner in the Fintech industry.

Given their massive growth, outsourcing their telecalling efforts would have solved a number of challenges for MoneyView. However, the need for more reliable partners and data-driven solutions makes it difficult for most BFSI companies to consider outsourcing a viable option.

• Lack of human resources

  Their internal teams could not focus on other high-leverage activities due to a lack of adequate bandwidth for their outbound calling efforts.

• Scaling up quickly

  The lack of necessary resources also made it difficult for their internal teams to quickly change their processes or scale their current volume in a more flexible manner.

• Data Security

  MoneyView is a tech and data-driven company. Since they operate in a compliance-driven environment, it wasn’t easy to outsource to companies with unreliable data security measures.

In the past two years, we have had tremendous growth, almost 10x in the number of loan disbursals we do.

Manoj Kumar Dronadula

Product, Growth, and Partnerships at MoneyView

Solution

How SquadStack Helped

• 40% More Loan Applications

  SquadStack helped MoneyView improve the submit rates for their loan application process and outperformed their internal benchmarks across various lead categories by 25-40%.

• Data-driven Customer Insights

  SquadStack offered an easy-to-use dashboard with all essential metrics and customer feedback that helped them capture their pain points and things that worked well. This helped them improve user experience & marketing messaging.

• Complete Visibility & Transparency

  The dashboard helped them gain better visibility to monitor their campaigns. Overall campaign-level monitoring, distribution of lead and call outcomes, daily spends on calling, and campaign-specific conversion are some of the key metrics they reviewed weekly.

• System-driven calling

  System-driven calling with the help of SquadStack’s guided calling app helped bring greater structure and discipline to their outbound calling efforts. This helped them improve lead connectivity by 154%.

• Data Security & Assurance

  SquadStack offered enterprise-grade data security measures and encryption across every layer. No caller or internal team members have access to any lead information.

Ours is a growing business, and scalability is critical for us where SquadStack stepped in.

Manoj Kumar Dronadula

Product, Growth, and Partnerships at MoneyView

MoneyView was looking for an outsourcing partner who would understand their telecalling needs and act as a growth lever to support their internal teams.

So far, it has been amazing to work with SquadStack. We have seen a more structured approach to our calling and a lot of discipline in our way of calling our users or talking to them. The fundamental shift has created a lot of other cascading benefits for us.

Praveen Jain

Product Manager at MoneyView