Games24x7 Reactivated 27k+ Users in 3 Days by Leveraging SquadStack

Building India’s Online Gaming Community

Established in 2006 by Trivikraman Thampy (Co-founder, CEO) & Bhavin Pandya (Co-founder, CEO), Games24x7 is a prominent Indian gaming company specializing in online gaming and entertainment. Known for popular platforms like RummyCircle and My11Circle, Games24x7 combines innovative technology with creative content to provide an immersive gaming experience for millions of users. 

Managing High Lead Volumes During Marquee Tournaments

Fantasy gaming companies encounter significant scaling challenges during peak seasons. Games24x7 needed a reliable outsourcing partner to seamlessly expand its telecalling capabilities in response to fluctuating seasonal demand.

• High Costs

  Building a large in-house team for seasonal telecalling projects would mean high overhead costs & bandwidth realignment.

• Increased Lead Drop-offs

  Games24x7 needed a team to handle high call volumes during August and October (Asia Cup and World Cup) while reducing lead drop-offs.

• Quick Scalability

  They required flexible and fast campaign set-ups, along with easy-to-digest reporting & analytics.

Hassle-free Outsourcing

SquadStack helped Games24x7 reach 2L+ unique leads by setting up two on-demand campaigns in just five days. This increased user activation, reactivation, and wallet reload.

• Increased Connectivity

  SquadStack’s connectivity engine, which includes omnichannel outreach and spam checks, ensures that all your leads are catered to. Our tech identifies the best channel, time, and day to contact leads, drastically reducing drop-offs.

• Effortless Scaling

  Leverage trained telecallers, burst calling infrastructure, and quick campaign set up to maximize reach during peak seasons.

• Superior Quality Monitoring

  SquadStack samples upto 12% of call recordings (6x more than than industry standard) across 23 quality parameters, ensuring top-notch telecaller communication.