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Launched in early 2024, the customer stepped into the home decor industry to deliver refined solutions in home improvement. Entering a competitive landscape, they identified the need to elevate their appointment booking process to effectively engage with customers and maximize market impact.
Despite having substantial manpower and an outsourced team of 200, their sales process was hampered by
Difficulty connecting with leads on the first try led to delayed outreach and missed opportunities.
Slow response times and a fragmented follow-up process resulted in lost sales opportunities.
Lack of transparency into performance metrics prevented insights into areas for improvement.
The existing system required 5-6 attempts for connectivity, allowing competitors to win over potential customers.
With an internal appointment booking conversion rate of only 6.5%, the customer needed a solution that could streamline its customer engagement process.
With SquadStack's technology-driven solution, the customer has established a more efficient and scalable appointment booking system. The improved visibility and process automation have set the foundation for sustainable growth in the competitive home decor market.
Here’s the solution and its impact.
SquadStack optimized lead engagement through intelligent scheduling, smart routing, and targeted follow-up strategies across multiple communication channels. This streamlined approach enabled:
90% Connectivity (up from 65%) in fewer attempts (2-3 attempts per lead vs. the previous 5-6)
30% Increase in Appointment Bookings, enhancing the customer's ability to capture and retain customer interest efficiently
A transparent reporting dashboard provided the customer with real-time metrics and insights into campaign performance. This reporting framework enabled the team to identify and address issues quickly, making a tangible impact on resource allocation and strategy adjustments.
With detailed performance analytics, the customer could precisely measure engagement rates, lead quality, and conversion potential. This data-driven approach resulted in:
Faster Customer Engagement and improved response times, which minimized drop-offs and improved overall customer experience.
High-Quality Appointments due to refined targeting, leading to better customer interactions and satisfaction
SquadStack's system-driven approach to outreach boosted our connectivity to an impressive 90% and increased our conversions by 30%.What stands out most is the visibility we now have into campaign performance, which enables us to make improvements that strengthen our customer journey and accelerate our growth."