Back to customer success stories
Back to customer success stories

How SquadStack Helped
Aakash BYJU's Reach
15 Lakh Leads in a Week

Aakash utilized SquadStack’s lightning-fast campaign setup and on-demand telecallers to reactivate their user base.

77%
Connectivity
15L
Total Calls
35%
Tests Rescheduled
Published on: 10/10/2023
aakash + byju's
Edtech
Reactivation

How SquadStack Helped
Aakash BYJU's Reach
15 Lakh Leads in a Week

77%
Connectivity
15L
Total Calls
35%
Tests Rescheduled
games 24X7 Reactivated

Aakash BYJU’S Thrives with SquadStack

  • Quick scaling & faster execution
  • Reduced agent ramp-up time
  • Increased connectivity through omnichannel outreach
  • Transparent reporting & campaign visibility

Table of contents

Share this article:
77%
Connectivity
15L
Total Calls
35%
Tests Rescheduled

Introduction

Helping Students Reach Their Educational Dreams

Founded by J.C Chaudhry in 1988 as a private coaching center, Aakash Educational Services (AESL) has become one of the top tutoring organizations with its 300+ centers spread across various cities in the country.

Besides AESL, Chaudhry has founded various brands, such as Aakash IIT-JEE, Aakash Foundation, Aakash iTutor, and Aakash Live. The organization also developed ANTHE, the Aakash National Talent Hunt Exam.

Aakash National Talent Hunt Exam is an annual national-level scholarship exam that helps students get 100% scholarship in all their available courses and cash awards.

Challenges

Reaching 15 Lakh Students Within a Week

Lakhs of students register for ANTHE, but many end up not giving the exam for multiple reasons. The struggle is to contact these dropped leads and push them to reschedule their exam dates.

  • One-time project

    Deploying a large in-house telecalling team on a one-time project for ANTHE would mean disrupting their ongoing outreach cadences, resulting in revenue loss.

  • Time constraints 

    Aakash BYJU's had to reach many leads quickly, and it wasn’t possible to hire, train and manage thousands of telecallers in such a short time.

Solution

Scaling Up With Ease

‍SquadStack provided Aakash BYJU's with an on-demand telecalling team and helped them reach 15 Lakh leads in a week without the trouble of hiring, training, and managing an in-house team.

This saved them time, money, resources and also helped them scale up without adding new folks to their organization!

  • Omnichannel communication

    SquadStack reached out to leads through calls & WhatsApp. Omnichannel outreach ensured no leads went untouched.

  • Lightening-fast scaling

    SquadStack’s analytics dashboard helped Aakash institute have complete campaign visibility. This increased accountability and transparency.

  • Transparency

    SquadStack’s analytics dashboard helped Aakash institute have complete campaign visibility. This increased accountability and transparency.

Curious to explore how SquadStack can be the perfect solution for your telecalling needs? Talk to us.