Consumer Electronics
AMC Sales

Leading Consumer Electronics Brand Boosts Sales by 30% with SquadStack

90%
Connectivity
30%
Increase in Conversions
games 24X7 Reactivated

Achieving Success with SquadStack

  • Reduced agent ramp-up time
  • Improved connectivity & conversions
  • Deeper consumer insights
  • Improved agent performance with AI-driven quality monitoring
90%
Connectivity
30%
Increase in Conversions

Introduction

Revolutionizing the Direct Sales Landscape

A leader in direct sales, this brand specializes in consumer electronics and offers a wide range of products, including domestic and industrial water purification systems, air purifiers, vacuum cleaners, and security solutions.

With a network of over 10,000 dealers operating from more than 150 centers across 120+ cities, this consumer electronics platform is among the largest direct sales companies in the world.

Challenges

Low Conversions & Lack of Consumer Insights

Limited customer reach was holding back the company’s efforts to promote AMC adoption. They needed a telesales partner capable of connecting with more leads and driving better conversions.

  • Lack of Insights

    They struggled to capture valuable customer feedback essential for refining their product and service offerings.

  • Poor Knowledge Management

    High agent attrition resulted in knowledge loss, slower ramp-up time, reduced productivity, and high operational costs.

  • Low Conversion Rates

    The organization was experiencing low success rates. It handled a lead volume of over 55 lakh leads per month, with only 3-5% converting.

  • Subpar Connectivity Rates

    Poor connectivity in their outreach efforts was causing the company to lose valuable leads for AMC adoption.

  • Efficient Scaling

    They were looking for a flexible outsourcing partner who could scale operations according to their fluctuating lead volume.

Solution

30% Boost in Water Purifier AMC Sales

SquadStack’s rich analytics, agile agent training, and system-driven follow-ups helped this consumer electronics company significantly boost its connectivity and conversion rates.

  • Fully-Managed Hiring & Training

    SquadStack’s network of telecallers is vetted, trained, and powered by tech, which enables them to deliver the best outcomes and exceptional customer experience.

  • Attrition Management

    Our AI-powered knowledge management system helped the organization tackle attrition by quickly generating personalized scripts and training materials, drastically reducing ramp-up time and achieving success metrics faster.

  • Better Connectivity Rates

    SquadStack’s lead prioritization, system-driven follow-ups, omnichannel outreach, and spam checks enabled this consumer electronics brand to boost lead connectivity by 50%!

  • AI-Driven Quality Audits

    AI-driven Quality Check analyzes calls across 23 quality parameters to improve agent performance and enhance quality assurance.

  • Transparent Reporting

    Our robust analytics dashboard and reporting capabilities helped this organization gain deeper insights into its leads and campaign performance.

  • Voice of Customer

    SquadStack’s AI VOC offering provides deep consumer insights by mining actionable intelligence from unstructured data.

  • Scaling with Ease

    By leveraging SquadStack, the organization could scale its inbound calling efforts efficiently, all while maintaining service quality and connectivity rates.

About SquadStack

SquadStack is a future-ready solution providing best-in-class telecalling services nationwide.

Book a demo to understand how we can help your business grow with our unique blend of AI and Human Expertise!

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