11 Secret Tips On How To Convince Customers

Every salesperson, marketing professional, and just about anyone who owns a business has asked this question to themselves at some point in their journey – How to convince customers to choose us?

Every business faces the same challenges. You've built a great product or service that genuinely solves a persistent problem that your target audience faces. However, you need to figure out how to convince customers to give this product or service a chance.

This also means asking your potential customers to switch their loyalties from existing solutions they've been using and choose you instead.

Now that's a mammoth task.

Even if you’ve been solving a problem or have been around for a long time, figuring out how to convince a customer to buy your product or service takes a lot of work. People constantly worry about getting the right return on investment (ROI) from their buying decisions and the potential prospect of something going terribly wrong.

Now, while this indeed is a tedious process; it's not impossible.

With a detailed plan, skills, empathy, and data-based decision-making, you can figure out how to convince a customer to choose and stay with you.

To help you get started, here's a comprehensive guide on the most effective methods of persuading your customers.

But before we drive things forward, here's the bottom line – ahead of figuring out how to convince a customer to buy a product or service, you must do a fit-check. This means ensuring you have a solid foundation in the form of your offering.

Here's a checklist to test your offering:

Once you've checked all these boxes, you're ready to figure out how to convince customers in sales and marketing. Let's explore the most effective methods for persuading your target audience.

Looking to enhance your customer support? Check out our guide on Call Center in Bangalore.

Tips On How To Convince Customers Without Being Pushy

1. Sell the dream.

At the very first step of figuring out how to convince customers to make a payment or buy from you, understand that they are the heroes of this story.

The logic is simple – not everyone is going to be initially interested in your offer. But everyone is interested in themselves. Therefore, creating a picture of what your buyer's life will be once they make the purchase is a great place to start your sales pitch.

Think about all the big brands, and you'll know they're selling a lifestyle much bigger than their product or service itself. Apple's 'Think Different' or Nike's 'Just Do It' are not pitching the product. These brands are telling you what you can do with their product. Simply put, they're selling a dream, and that's what you need to do.

For example, let's say you have to figure out how to convince a customer to buy a perfume. Now, you can't begin your sales pitch by saying, "Hey, we offer a wide selection of luxury fragrances for women. Are you interested in learning more?"

Yawn!

That's not interesting to your customer (or anyone, frankly). Instead, think of doing this: "Hey! Ever get stopped by a scent so amazing you had to ask what it was? That's the power of fragrance. We create those at Floral Fragrance."

This way, you've hooked your target customer and piqued their interest in your pitch—a win in itself! Now that you have their attention, you can continue with your offer and seal the deal.

2. Focus on having a real conversation rather than telling customers what to do.

This is one of the most essential tips for businesses looking to convince customers on calls. Any call with your potential buyer should not be about what you think matters. Instead, it should be centered around what the consumer values.

More importantly, every call should be a conversation before a sales pitch. Your call should revolve around learning more about your customer. This way, it'll feel more real and valuable to your potential buyer than telling them to perform an action right away.

Here are some traits of good conversationalists that salespeople should imbibe:

• Actively listen during conversations.
• Relay and summarize what your prospect is saying.
• Ask questions.

If you're a customer sales manager, here's a pro tip: It's okay to indulge a prospective client at the cost of deviating from the script.

3. Break down the whole process into small and actionable steps.

If you're trying to convince a customer in sales, understand that the first step is the hardest.

Therefore, if the first step is complicated, break it down into smaller and more manageable chunks. This is an especially good strategy when it comes to long-term commitments like learning how to convince a customer to take a personal loan.

You can begin with smaller steps, like asking for a prospect's email address. When the commitment process is longer, you can follow up with them through multiple channels.

4. Understand the difference between the benefits and features of your product or service.

Features tell, but benefits are what sell.

The features of your product or service are often highly technical in nature. They explain what you do or sell. On the contrary, benefits explain what change your product or service will bring in your customer's life.

Now, don't get us wrong. Both features and benefits are essential for figuring out how to convince customers. But eventually, most people will be swayed by what your product or service can do for them.

Understanding the distinction between these two can thus be a deal breaker when it comes to closing a client.

Here's an example to help you clear the concept. If you're trying to learn how to convince a customer to open a bank account, these are the benefits and features that you can mention:

• Feature: Free checking with ATM rebates.
• Benefit: Save money on everyday banking.

5. Show your customers that you care.

Another tip on how to convince customers in sales comes from a very popular strategy – Feel, Felt, Found.

This efficient sales strategy allows your sales executives to build a more robust and empathetic relationship with potential customers while moving the conversation toward the buying decision.

Throughout this conversation, it is essential to be an empathetic listener to the potential customer. Additionally, you need to make sure to position your offer to suit the customer's needs to build the required trust.

6. Be a valuable resource to your customers.

Think of this from a customer’s perspective—you're looking to buy life insurance for yourself and your family. Now, the telesales executive in one of the companies offers excellent service. They not only explain various plans but also help you find one tailored specifically to your needs.

They're confident in their mannerisms and demonstrate a great understanding of the industry they're working in. This way, you're not just impressed by the product but the whole buying journey.

Therefore, if you want to understand how to convince customers to buy life insurance or any other offer, remember to treat them right. If you serve as a useful resource throughout the buying process, you've closed a customer and a true loyalist.

7. Leverage FOMO.

Fear of missing out (FOMO) is a psychological tendency that can effectively persuade your potential customers.

As per the Gitnux Marketing Report 2024:

• An astounding 60% of people make a reactive purchase due to the fear of missing out.
• 70% of millennials report that FOMO drives their actions.

Therefore, one of the best tips for convincing customers is to leverage this fear of missing out. Use social proof, satisfied customer testimonials, and sales promotional activities (like coupon codes) to persuade your potential customers.

8. Focus on your USP.

With the growth of technology and increased social media usage, your target consumers live in an information-heavy world. They are constantly exposed to marketing and sales messages.

In fact, according to a report by Red Crow Marketing, a person sees around 4000-10,000 marketing messages every day. (Of course, we don't see all these ads because we have created psychological screening mechanisms to ignore them for our personal sanity.)

That's a huge number, right?

Therefore, you need to focus on your unique selling proposition (USP) to cut through this marketing clutter.

Stating generic benefits can help you understand how to convince a customer to buy a product, but not necessarily from you. Therefore, your differentiator is what will make all the difference. It also helps increase brand recall and recognition in your target market.

9. Build a sense of urgency.

If you want to figure out how to convince customers sitting at the bottom of your funnel, creating a sense of urgency can work well for you.

Here are some tactics to help you build a sense of urgency:

• Offer an incentive or a short-term discount code
• Communicate a sense of scarcity in your marketing and sales messages.
• Direct the focus toward the immediate benefit of your product or service.

10. Avoid overwhelming your customers with information.

When potential customers have too much information or options, they tend to enter an analysis-paralysis stage and refuse to take action.

Therefore, avoid overwhelming your prospects with information beyond a point. Research shows that having too many choices or too much information can be counterproductive to the whole buying process.

Hence, focus on solving one problem at a time and guiding your customers toward taking the desired action without bombarding them with unnecessary information.

11. View any objections or failures as opportunities to learn.

As we mentioned in the beginning, convincing your target audience is complicated. At every step, you'll encounter objections, roadblocks, and failures. However, all these objections are opportunities to better understand your target audience and tailor your offer to their needs.

For instance, if you want to learn how to convince a customer to get a credit card, it's essential that you learn from their objections. If they mention having a bad experience with your credit card company, don't counter them by stating the number of happy customers. Instead, understand what irked them about your service and try to improve the whole experience.

Struggling to convince customers? Here's how SquadStack's Telecallers Can Boost Your Sales

We have discussed multiple effective tips for convincing customers in sales, and one common thread ties them all together—a robust, skilled, and empathetic telesales team. Your sales team is the first point of contact between your customers and the business. It helps drive purchase decisions, address objections, and build brand loyalty.

That's precisely where SquadStack comes in. With trained telecallers, best-in-class connectivity, data-driven insights, campaign transparency, and usage-based pricing for your success – SquadStack is your ultimate telesales solution.

Why Choose SquadStack?

With cutting-edge technology, AI-driven insights, and user-friendly interfaces, SquadStack ensures a seamless and productive telecalling experience for your business. Here's why SquadStack is better than traditional telecalling services or in-house telesales teams:

Network of trained telecallers

SquadStack boasts a network of 1000+ certified, vetted, and tech-enabled telecallers. They are provided with training and certifications upon joining and are regularly assessed based on mock calls.

Possible graphics - trained telecallers generic

Omnichannel Outreach

With SquadStack, you can maximize your lead connectivity with our omnichannel outreach strategy. We seamlessly connect you to your target audience through multiple channels such as email, IVR, Whatsapp, etc.

Analytics Dashboard

Using our analytics dashboard, you can make data-driven decisions for your business. This is your one-stop solution for monitoring campaigns, tracking leads, and analyzing call quality.

Quality Assurance

SquadStack offers a powerful blend of human and AI-driven quality checks. We check 15% of calls against the 1-2% industry average. Calls are analyzed using multiple parameters, ensuring high agent performance.