Abandoned Cart Recovery: Reclaim Lost Sales & Increase Revenue

High Additional Costs

Unexpected shipping fees, taxes, or other charges added at the time of checkout can scare shoppers away.

Complex Checkout Process

A long or complicated checkout process can confuse or frustrate the customer, leading to abandoned carts.

Forced Account Creation

Being forced to create an account can deter customers who just want to buy something quickly.

Security Concerns

Customers may hesitate to enter their payment or any other personal information if a website seems deceitful.

Limited Payment Options

If the customer is not able to pay through their preferred payment method, they lead to abandon the cart. 

Saving for Later

There are times when the shopper adds items to their cart with the intention of buying them later.

Comparison Shopping

Some shoppers add items to compare prices or products with other stores across different websites before buying.

Unsatisfactory Return Policies

Not providing clear and easy-to-understand return policies can make people hesitant to make a purchase.

Website Performance Issue

Slow loading, crashes, or any other technical glitches can prompt shoppers to abandon their carts out of frustration.

Abandoned Cart Rate = (1 - Conversion Rate) x 100%

Above 10%

If your abandoned cart recovery is above 10%, there is always room for improvement. However, it is considered a decent recovery rate by many standards. 

Above 20%

A recovery rate above 20% is remarkable. This signifies your strategies are effective and you are winning back a significant portion of your abandoned sales.

1. Reduce Friction in the Checkout Process

By eliminating unnecessary steps like forced account creation and complex forms, you create a smooth and user-friendly experience that encourages customers to complete their purchases and overcome the hurdle of cart abandonment.

2. Offer Transparent Pricing

Customers appreciate predictability and a clear understanding of the total cost associated with their purchase. When they encounter unexpected charges, it annoys them. Hence, you must clearly display fees throughout the checkout process.

3. Save Carts for Later

It caters to indecisive shoppers, giving them more control over their shopping experience. It allows them to stay engaged with your products and potentially convert them into paying customers later on.

4. Send Timely Reminders

A well-timed, personalized email or text message acts as a gentle nudge, reminding the customers about their abandoned carts. This can help address any concerns and prompt them to complete the purchase.

5. Highlight Scarcity & Social Proof

Scarcity creates urgency, pushing hesitant customers to act quickly, while social proof builds trust and reduces perceived risk. By strategically using these, you can effectively convert them into paying customers.

6. Offer Multiple Payment Options

By providing multiple secure and convenient payment options, you remove a significant hurdle in the checkout process and encourage customers to complete their purchases, ultimately reducing cart abandonment rates and boosting your sales.

7. Exit-Intent Pop-up

Exit-intent popups are a targeted strategy to recapture sales lost to abandoned carts. These pop-ups appear on a user's screen right before they're about to exit your website, acting as a final reminder.

8. Live Chat Support

Live chat allows customers to connect with a customer service representative instantly, eliminating the need for frustrating back-and-forth emails or phone calls. This creates a positive buying experience for your customer and increases CSAT.

9. Retargeting Ads

Retargeting or remarketing ads are designed to reach out to customers and remind them of their abandoned carts. It nudges them, rekindles their interest, and incentivizes them to return and convert those deserted carts into sales. 

10. Analyze Abandonment Data

Analyzing abandonment data empowers businesses with valuable insights into customer behavior and the reasons behind cart abandonment. This helps identify and address specific pain points and personalize the recovery efforts.

11. Offer Guest Checkouts & Free Shipping

Offering guest checkout and free shipping work together to tackle abandoned carts by removing two major hurdles customers often face during checkout. It reduces friction by eliminating unnecessary account creation and increases customer satisfaction.

12. Mobile Optimization

By prioritizing mobile optimization, you create a user-friendly and efficient shopping experience specifically for mobile users, the core demographic of online shopping today.

Voice of Customers

Our algorithms analyze interactions like calls, texts, and social media posts to understand customer experience and generate insights.

A/B Testing

SquadStack allows you to A/B test different elements to figure out the best day, time, and channel for reachout.

Prioritize High-Intent Leads

We utilize AI-powered lead scoring and automation to prioritize high-intent leads and ensure no leads are left out or overlooked.

System-Driven Outreach

SquadStack’s system-driven outreach ensures timely follow-ups and 100% data entry. Additionally, we facilitate reachout through various channels, such as SMS, WhatsApp, etc. 

Data Security

SquadStack secures customer data with encryption, access controls, and spam filters. We provide 100% script compliance and have built-in PII masking.

Complete Data Visibility

SquadStack offers robust analytics through an easy-to-use dashboard that gives data visibility and transparency into every step of the campaign.